Our Story
Gary Moretti established his Rep Firm, GSM Marketing Group LLC, in 1998. He began his business representing Pride Family Brands (now known as Castelle) and still represents them today. He moved his business to Colorado in 2003. Throughout the years, his immediate family has always helped him in the background; his wife, Judy, did the company’s accounting, while his two daughters, Kelsey and Kendra, helped in making and organizing sales material.
In 2014, his daughter, Kelsey Moretti, joined the business under a branch called Gracely Marketing. She focused on container product, but as she grew into the industry, she migrated into the indoor world. Now she works with both indoor and outdoor manufacturers and handles all custom work projects for the company.
In 2020, Gary and Kelsey decided to rebrand and now they work under the name GxG Company; the first G representing Gary’s company GSM Marketing Group and the second G representing Kelsey’s company Gracely Marketing.
GxG Company focuses on selling to retailers, designers, and contract specifiers with an emphasis on building customer relations in person and online. As a team, GxG Company has three decades of experience representing manufacturers and providing service to their customers.
The GxG Company philosophy is simple, we believe design and quality should never be sacrificed. That is why GxG Company provides high quality furniture and accessories for both indoor and outdoor applications. The represented manufacturers specialize in their respected fields and comply with commercial and state codes.
Meet The GxG Team
Gary Moretti
With over twenty years of experience in the furniture industry, Gary is a wealth of knowledge. He has built his business on personal relationships and open communication. With his home base in Downtown Denver, Gary’s favorite hobby is enjoying the end of the workday on his patio overlooking the city skyline with his dog pal, Henry.
Fun Fact: Before Gary joined the furniture industry, he was a classically trained Chef who graduated from the Culinary Institute of America and worked as an executive chef at several notable country clubs.
Kelsey Moretti
Joining her father’s team in 2014, Kelsey has brought fresh eyes to the firm. Focused on her passion for design, Kelsey loves talking fabrics, finishes, and all things custom. Her favorite activity is brunching, lunching, and dining outdoors. When she’s not in search of the perfect meal, Kelsey loves spending time with her old pup, Tucker.
Fun Fact: Kelsey loves antiques. Her personal design aesthetic includes modern furniture pieces alongside antique pieces she’s collected. Her favorite antique piece is a brass figuren her grandfather brought back home from Vietnam.
Kendra Crouse
Kendra brings her marketing niche to GxG and supports all things marketing for the company. Focused on email marketing, social marketing, and ways in which we can better serve our customers through information sharing. Kendra loves talking strategy, and productive design.
Fun Fact: Kendra shares a passion for wellness and fitness. She has completed 4 half marathons and no, she doesn’t plan to ever do a marathon but never say never?
Tucker
Known to chase squirrels and deals.
Henry
Self appointed head of security.
Frankie
Chief Energy Officer.
